From System Beauty, on this inaugural issue: ""Beauty" has become an almost impossible concept," states Pierre Hardy. "Ugliness too emanates from sets of norms," notes Donatien Grau. "Do we still have the classic opposition of beautiful and ugly?" asks Chris Dercon. "For me, "beauty" is making somebody light up," says Sam Visser. "I just wanted limitless creativity," declares Isamaya French. "I wanted to do everything in my power," notes Valentina Li. "It's about pure instinct," asserts Cyndia Harvey. "Let's get facials soon," suggests Kim Kardashian.
No longer constrained by monolithic ideas and norms, the landscape of beauty has shifted and exploded into a myriad of singular beauties, each different, each unique. System beauty aims to decipher the 'almost impossible concept' by bringing together the most inspiring creative minds in the beauty industry, offering them a forum to express their distinctive perspectives, and in the process, perhaps reveal new ways of seeing.
For our inaugural issue, we could think of no one who better embodies beauty as uncompromising personal invention than Michèle Lamy. System beauty gave her free rein to share her vision of beauty, and the result is a stunning series of images and viewpoints, shot by Juergen Teller, and featuring art legend Anselm Kiefer, rising duo Fecal Matter, and the stellar Kim Kardashian.
Elsewhere in the issue, Alberto Morillas and Jérôme Epinette discuss fragrance and collaboration, Pierre Hardy reflects on designing Hermès beauty packaging, while Isamaya French and Cyndia Harvey talk about founding their own beauty brands. Meanwhile, in our visual stories, Carlin Jacobs, Katie Burnett and Thomas de Kluyver, Ethan James Green and Sam Visser, Eugene Souleiman, Joe McKenna and Julien Martinez Leclere, and Valentina Li and Zhong Lin join forces to turn beauty into an exuberant collection of singular pluralities."
Issue contributors include: Lynsey Alexander, Robin Broadbent, Katie Burnett, Shirley Cheng, Chris Deacon, Gabriel de Fries, Erwan Frotin, Donatien Grau, Ethan James Green, Carlijn Jacobs, Kei Kawajiri, Thomas de Kluyver, Valentina Li, Zhong Lin, Jessica Malige, Julien Martinez Leclerc, Joe McKenna, Sonny Molina, Ryo Narushima, Charles Negre, Clément Paradis, Peter Philips, Olivier Schawalder, Beth Shanefelter, Eugene Souleiman, Juergen Teller and Dovile Drizyte, Kim Treacy, Éric Troncy, Sam Visser, Rebecca de Volkovitch, Vincent Wong, and more!